Tours in São Paulo

Discover São Paulo, Brazil’s largest city and a vibrant destination that blends modernity, culture, street art, gastronomy, and urban energy like no other. Whether you’re looking for cultural tours, food experiences, walks through markets and historic neighborhoods, or iconic spots like the Beco do Batman, here you’ll find things to do in São Paulo in 1 day, multi-day itineraries, and experiences for every interest and budget.

Why Choose São Paulo for Your Next Trip?

Home to over 12 million people, São Paulo is a true melting pot of cultures and one of the most exciting urban destinations in South America. Its must-do tours include world-class museums like the São Paulo Museum of Art (MASP), historic neighborhoods such as Liberdade and Vila Madalena, and legendary food hubs like the Municipal Market. The city will surprise you with its street art routes, internationally acclaimed cuisine, and a cultural scene that never sleeps, perfect for enjoying both day and night.

Best Tours in São Paulo You Shouldn’t Miss

To make the most of your visit, here are some of the most popular and recommended tours in São Paulo. All of them have excellent reviews and can be booked quickly and securely — ideal whether you’re looking for what to do in São Paulo in a short visit or on a longer trip.

Historic Downtown Walking Tour

Discover the most iconic buildings, squares, and historic streets in the city center with an expert guide who will share the story of São Paulo from its founding to the present. Includes stops at monuments, churches, and cultural landmarks that form part of the city’s heritage.

Cultural Tour in Liberdade

Step into the heart of Brazil’s Japanese community. Taste authentic dishes, visit traditional shops, and learn about the neighborhood’s history and customs. It’s a great tour to combine with nearby districts rich in culture and history.

Street Art Tour in Vila Madalena & Beco do Batman

Explore Vila Madalena, one of São Paulo’s most creative districts, famous for its murals and art galleries. The Beco do Batman is the area’s most photographed spot, with ever-changing walls covered in colorful street art, creating a unique open-air museum.

Food Tour at the Municipal Market

Discover what to eat and where to eat in São Paulo on this guided food tour at the iconic Municipal Market (Mercadão). Wander through colorful stalls filled with tropical fruits like guava, jabuticaba, and pitaya, taste artisanal cheeses and cured meats, and try some of the most famous dishes in São Paulo. From the towering mortadella sandwich to the golden, crispy codfish pastry, each bite tells a story of the city’s culinary heritage. Your guide will also introduce you to beloved local snacks such as pastel de camarão (shrimp pastry) and coxinha (shredded chicken croquette). A must-do experience for food lovers looking to explore São Paulo through its flavors, aromas, and traditions.

Tour of Ibirapuera Park and Museums

Visit São Paulo’s green lung, the perfect place to relax and enjoy outdoor art. The tour includes entry to museums like the Museum of Modern Art (MAM) and the OCA, which hosts major temporary exhibitions.

FAQs About Visiting São Paulo

How many days do you need in São Paulo?

To see the essentials, we recommend spending 3 to 4 days. This will give you enough time to explore the historic center, visit key neighborhoods, enjoy the local cuisine, and see museums and parks.

When is the best time to visit São Paulo?

São Paulo can be visited year-round, with plenty of indoor and outdoor activities. Many travelers agree that April to June (autumn) and September to November (spring) are the best months, with mild temperatures, moderate humidity, and less rain. These periods also mean fewer crowds, making it easier to enjoy museums, markets, and public spaces.

How to get around São Paulo?

The city has an extensive metro and bus network. For comfort and safety, it’s recommended to combine public transport with ride-hailing apps or private transfers in São Paulo to and from the airport.

Is São Paulo expensive to visit?

São Paulo offers options for every budget. A budget traveler can spend from USD 22 per day (~R$ 123), while a mid-range budget is around USD 58 per day (~R$ 323), and a luxury experience can exceed USD 150 per day (~R$ 876). For a couple, a one-week trip can cost from USD 809 in total, depending on the type of accommodation, activities, and dining choices.

São Paulo offers countless ways to save using public transit, visiting free museums on certain days, and booking tours in advance often reduce costs significantly.

Is São Paulo safe for tourists?

São Paulo is a dynamic, multicultural city that welcomes millions of visitors each year. As in any large metropolis, basic precautions are important: avoid displaying valuables in public, stay in well-lit areas, and use licensed or trusted transportation services. Tourist spots like the Avenida Paulista, Vila Madalena, Beco do Batman, and the Municipal Market are generally safe during the day, especially when visited with organized tours.